VISION
Small-holder rice farmers across Pakistan achieve higher incomes, better livelihoods, and access to fair and reliable markets.
— more DetailsMISSION
Develop a seamless rice value chain that enhances productivity, ensures quality, reduces post-harvest losses, and connects farmers to domestic and international markets.
— more DetailsOUR APPROACH
Empower rice farmers through modern processing, storage, technology, and market knowledge to create sustainable growth, resilience, and profitability.
— more DetailsOur Strengths
Defined Procurement Standards on the Principles of Fair Trade
Direct Sourcing from Farmers
Gate Controlled by Quality Department
Mechanical Drying Facility
Lab Testing Facility (Latest Equipment and Qualified Staff)
Crop Handling and Imported Silos
State-of-the-Art Steaming, Parboiling, Husking and Processing Facilities
Hygienic Storage Facility
Procurement Standards
Traceable Sourcing
6,000+ Registered Growers
Community Services
Access to Finance
Provision of Certified Inputs, Seeds and Fertilizers
Farm Advisory Services to Farmers
Our Rice Portfolio
Consistent quality across premium varieties — every batch matches the sample you approved.
KT 1121 Steam Rice
- Grain Length
- 8.30 mm
- Purity
- 95%
- Moisture
- ≤ 13%
- Packaging
- 1–50 kg
KT 1121 Golden Sella
- Grain Length
- 8.30 mm
- Purity
- 95%
- Moisture
- ≤ 13%
- Packaging
- 1–50 kg
Super Basmati White
- Grain Length
- 7.20 mm
- Purity
- 95%
- Moisture
- ≤ 13%
- Packaging
- 1–50 kg
IRRI-6 White Rice
- Grain Length
- 6.00 mm
- Purity
- 95%
- Moisture
- ≤ 14%
- Packaging
- 1–50 kg
Kisan Basmati 1509 Sella
- Grain Length
- 8.30 mm
- Purity
- 95%
- Moisture
- ≤ 13%
- Packaging
- 1–50 kg
Super Basmati Brown
- Grain Length
- 7.20 mm
- Purity
- 93%
- Moisture
- ≤ 13%
- Packaging
- 1–50 kg
Explore Our Rice Range
From single-grain samples to our full retail lineup.
Coming Soon
New packaging and product lines currently in development.
Popular Recipes
Make delicious dishes with NRSP APCL rice.
Biryani
Ingredients & Method
Ingredients
- 600 g chicken, cut into pieces
- 500 g 1121 Kainat rice, soaked 30 min
- 3 large onions, thinly sliced and fried golden
- 3 tomatoes, chopped
- 1 cup plain yogurt
- 3 tbsp ginger-garlic paste
- 2–3 green chillies, slit
- Whole spices: 2 bay leaves, 4 cloves, 4 green cardamom, 1 cinnamon stick
- 1 tsp red chilli powder, 1 tsp turmeric, 2 tsp biryani masala
- A pinch of saffron soaked in warm milk
- Fresh coriander, mint and lemon wedges to finish
Method
- Marinate the chicken in yogurt, ginger-garlic paste, chilli powder and half the fried onions for 30 minutes.
- Cook the marinated chicken with tomatoes and whole spices until the oil separates and the chicken is tender.
- Parboil the soaked rice in salted water with whole spices until 70% done, then drain.
- Layer the rice over the chicken masala, top with the remaining fried onions, mint, coriander and saffron milk.
- Cover tightly and cook on very low heat (dum) for 15–20 minutes until the rice is fully cooked and fragrant.
- Gently fold the layers together just before serving, with lemon wedges on the side.
Boiled Rice with Herbs
Ingredients & Method
Ingredients
- 2 cups steam rice, rinsed well
- 4 cups water
- 1 tsp salt
- 2 tbsp butter or ghee
- A generous handful of fresh herbs (coriander, parsley, dill), chopped
- 2 cloves garlic, minced
- Black pepper to taste
Method
- Bring the salted water to a rolling boil and add the rinsed rice.
- Boil uncovered until the grains are just tender, then drain well.
- In the same pan, melt the butter and gently cook the garlic until fragrant.
- Return the rice to the pan, fold in the chopped herbs and season with black pepper.
- Cover for 5 minutes on the lowest heat so the flavours settle, then fluff and serve.
Kabuli Pulao
Ingredients & Method
Ingredients
- 750 g lamb or beef on the bone
- 500 g sella rice, soaked 30 min
- 2 onions, sliced
- 2 carrots, cut into thin matchsticks
- A handful of raisins
- 2 tbsp sugar
- 1 tsp cumin seeds, 1 tsp garam masala
- 4 tbsp oil
- Salt to taste
Method
- Brown the onions in oil, add the meat and cook with salt and water until tender; reserve the stock.
- Lightly fry the carrot matchsticks with the sugar until glossy, then add the raisins for a minute and set aside.
- Add the soaked rice to the meat stock and cook until the liquid is nearly absorbed.
- Season with cumin and garam masala, then layer the meat under the rice.
- Top with the carrots and raisins, cover tightly and steam on low heat for 20 minutes.
- Serve mounded on a platter with the meat in the centre and the carrot-raisin topping over the rice.
Zarda Rice
Ingredients & Method
Ingredients
- 2 cups white rice, soaked 30 min
- 1½ cups sugar
- 4 tbsp ghee
- A generous pinch of saffron or a few drops of food colour
- 4–5 green cardamom pods
- Mixed nuts (almonds, pistachios) and raisins
- Candied fruit (ashrafi) to garnish
Method
- Parboil the soaked rice with cardamom until about 80% cooked, then drain gently.
- In a wide pan, melt the ghee and add the sugar with a splash of water to make a light syrup.
- Add the parboiled rice to the syrup along with the saffron, stirring very gently to avoid breaking the grains.
- Cover and cook on low heat until the rice fully absorbs the syrup and turns glossy and golden.
- Garnish generously with fried nuts, raisins and candied fruit before serving warm.
NRSP Agriculture Processing Company Ltd.
NRSP Agriculture Processing Company Ltd. (NRSP APCL), established on 31st October 2016, builds on NRSP's 'Back to Back' value chain model, supporting small farmers with inputs, advisory services, and farm credit. By improving yields and providing market access, NRSP APCL helps farmers secure fair prices and reduce dependence on informal markets.
Learn MoreDirectly Sourced From the Farms of Small Holding Farmers of Hafizabad District.
Our distributions
Delivering Quality Rice, From Fields to Markets.
Our Services
Delivering Quality Rice, From Fields to Markets.
Local Distribution
Supplying premium-quality rice to wholesalers, retailers, and bulk buyers across Pakistan with reliable delivery and competitive pricing.
Rice Export & Global Trade
Exporting a wide range of rice varieties to international markets with full compliance to export quality and packaging standards.
Custom Rice Processing
Providing cleaning, grading, polishing, and color sorting services tailored to specific client requirements.
Private Label Packaging
Offering customized rice packaging solutions with branding options for exporters, retailers, and corporate clients.
Quality Testing & Assurance
In-house quality control labs ensuring each batch meets strict food safety and export standards.
Farmer Partnership & Procurement Programs
Working directly with growers to ensure consistent quality and sustainable sourcing of paddy.